HONDA FORD TOYOTA

TOYOTA: #1 in Quality & Reliability

ACCORDTAURUSCAMRY
Over 100,000 miles
6%10%11%
Buy Same Make
87%63%90%
Buy Same Model
78%45%84%
Five Best Features
Overall reliability/durabilityBody stylingOverall reliability/durability
Engine performance/accelerationEngine performance/accelerationEngine performance/acceleration
Body stylingTrunk room/luggage capacityBody styling
Fuel economySeating comfortRide quality
Value for the priceOverall reliability/durabilityBuild quality/workmanship
Five Worst Features
Interior noise levelInterior noise levelInterior noise level
Ineffective ventilation/heater/air conditionerQuality of dealer serviceFactory sound system
Transmission/shiftingResale valueQuality dealer service
Ease of entry and exitIneffective ventilation/heater/air conditionerOutward visibility
Seating comfortTransmission/shiftingBraking performance

Problem Areas Over 5%
ACCORD
Power windows/door locks/other power accessories.......14%
Air conditioner/heater/climate-control system..........11%
Lights..................................................7%
Weather stripping.......................................7%
Exterior trim...........................................6%
Paint...................................................5%
Factory sound system....................................5%
Battery................................................11%
Spark plugs/wires/other ignition system components......3%
Tires/alignment........................................11%
Shock absorbers/struts..................................0%
Brake pads/shoes/rotors................................19%

TAURUS
Power windows/door locks/other power accessories.......24%
Weather stripping......................................14%
Air conditioner/heater/climate-control system..........13%
Radiator/cooling system components.....................13%
Mirrors(interior or exterior)..........................11%
Transmission/clutch....................................11%
Computer-controlled engine-management system...........10%
Instruments.............................................9%
Lights..................................................9%
Gaskets/oil leaks.......................................9%
Steering system.........................................9%
Fuel/emission system....................................6%
Cruise control..........................................5%
Pistons/rings/valves/other mechanical engine components.5%
Other brake system components...........................5%
Battery................................................13%
Spark plugs/wires/other ignition system components......6%
Tires/alignment.......................................20%
Shock absorbers/struts..................................5%
Brake pads/shoes/rotors................................20%

CAMRY
Lights..................................................9%
Power windows/door locks/other power accessories........8%
Gaskets/oil leaks.......................................6%
Interior trim/upholstery................................6%
Factory sound system....................................6%
Battery................................................12%
Spark plugs/wires/other ignition system components......7%
Tires/alignment........................................20%
Shock absorbers/struts..................................5%
Brake pads/shoes/rotors................................20%

PRAISE
"A good-looking, high-performance car...excellent!" Accord
"We bought it to be our family car becase we'd heard from others how safe and reliable it is," Taurus
"At 57,000 miles, the most trouble-free and reliable car I have ever owned." Camry


GLOBAL MOTORS

General Motors, U.S. 16.4%
Ford, U.S. 13.0%
Toyota, Japan. 9.1%
Volkswagen, Germany. 8.0%
DaimlerChrysler, Germany. 7.5%
Fiat, Italy. 5.4%
Nissan, Japan. 5.3%
Peugeot-Citroen, France. 3.9%
Honda, Japan. 3.8%
Renault, France. 3.6%
Hyundai, Korea. 2.3%
BMW, Germany. 2.2%
Porsche, Germany. 0.06%

*AAA Publication & Time Magazine


Toyota's Outstanding Records

The Polk Company Calendar total passenger car registrations:
Toyota Camry; #1 selling mid-size sedan 1997, 1998, 1999, & 2000.
Toyota Corolla; #1 selling compact sedan on the earth.
Toyota Sienna; #1 selling import minivan.
Toyota Tacoma & Tundra; #1 selling import pickup trucks and pickup trucks of the year 1998(Four-Wheeler) & 2000(Motor Trend).
Toyota 4Runner, Land Cruiser, & Sequoia; #1 selling import SUVs and the only utility Fourcam V8 on the earth.
Toyota Supra; The fastest revised sport car on the road(Japanese Import Magazine 2000).


Consumer Reports(Best 1997 cars & Trucks):
Toyota Camry(best family sedan).
Toyota 4Runner(best SUV).
Toyota RAV4(best small SUV)

WNC(1996, 1997):
Toyota Camry; sedan of the year 1996 & 1997.
Toyota 4Runner; SUV of the year 1996 & 1997.
Toyota Tercel; economy car of the year 1996 & 1997.

Insurance Institute(1998):
Toyota Sienna: The safest vehicle on the road 1998.

Four-Wheeler(1998):
Toyota Tacoma TRD: Pickup truck of the year 1998.

Car and Driver(1997, 1998):
First Place: Toyota 4Runner SR5.